Responding to an RFP can sometimes yield a large new client or continue a relationship critical to the prosperity of a law firm. Major RFPs typically involve many hours of discussion, writing, discussion, and re-writing before they are sent off right before the deadline. For this...
The 2008 financial crisis changed the legal industry forever. Liftoff was created in January, 2010 to help these new firms market themselves efficiently....
If there are more than ten lawyers in your firm, then there are probably marketing efforts you don’t know about. The best way for you to develop a business development platform for your personal practice is to understand and leverage the firm’s overall efforts. First, get...
Wendy Horn was recently interviewed by Much Shelist, Ally Law's Illinois member firm, about how midsize companies can compete effectively in a global business environment....
Once you’ve identified a potential client, how do you get a foot in the door? Read some tips for midsize firms to consider as they develop new business. ...
While there are many tasks to accomplish when launching a new law firm, the marketing and business development projects can be especially daunting. Here's ten tips to give you additional perspective as you begin your new venture. ...
As a mid-sized law firm, blogs are one of the best ways to promote specialized expertise. Here are some ideas on how you can ensure a strong readership base. ...
