Wendy founded Liftoff in 2010, after more than 25 years experience helping lawyers, doctors, nurses, consultants and technology leaders market their services effectively. She was previously CMO for two global law firms and served as president of an international legal network for a decade. She began her career as the first marketing professional for a large specialty medical clinic and later worked as a management consultant and marketing professional with PricewaterhouseCoopers and Grant Thornton.
Wendy lives in Mérida, Mexico, the vibrant capital of the Yucatán, with Henry, a Chow Chow, and Annie, a Springer Spaniel.
Wendy has an extensive consulting background advising firms on strategic business and marketing issues. 
