CIC Advisory was a healthcare technology-consulting firm founded by veteran clinicians who specialized in EHR optimization. We were retained to develop an overall marketing strategy and plan for this fast-growing and dynamic start-up. We created their logo and brand identity, designed a custom WordPress website, and formally launched the company through a press campaign and client announcements.
We served as their outsourced marketing department where we managed their conference schedule, the company blog and e-bulletins, all press releases, re-purposing of substantive content from speeches given by the principals, and creating specialty marketing materials for client pitches. We also handled their social media presence on LinkedIn and Facebook.