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Responding to an RFP can sometimes yield a large new client or continue a relationship critical to the prosperity of a law firm. Major RFPs typically involve many hours of discussion, writing, discussion, and re-writing before they are sent off right before the deadline. For this...

If there are more than ten lawyers in your firm, then there are probably marketing efforts you don’t know about. The best way for you to develop a business development platform for your personal practice is to understand and leverage the firm’s overall efforts. First, get...