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Author: liftoff

Responding to an RFP can sometimes yield a large new client or continue a relationship critical to the prosperity of a law firm. Major RFPs typically involve many hours of discussion, writing, discussion, and re-writing before they are sent off right before the deadline. For this...

If there are more than ten lawyers in your firm, then there are probably marketing efforts you don’t know about. The best way for you to develop a business development platform for your personal practice is to understand and leverage the firm’s overall efforts. First, get...

Wendy Horn was recently interviewed by Much Shelist, Ally Law's Illinois member firm, about how midsize companies can compete effectively in a global business environment....

While there are many tasks to accomplish when launching a new law firm, the marketing and business development projects can be especially daunting. Here's ten tips to give you additional perspective as you begin your new venture. ...