Sue Lyon Boggs is a seventeen-year veteran in legal marketing who has helped hundreds of lawyers set themselves apart to land new clients and get more work from existing ones. She has worked with global and national practice groups to develop effective business development plans and spend marketing dollars wisely. Sue also develops high-quality web and marketing collateral content for law firms, distilling their stories into a compelling message for clients and prospects. Over her career, she has developed programs for dozens of high-value client events and meetings designed to highlight lawyers’ specific expertise.
Sue spent seven years at Baker & McKenzie, the world’s largest law firm, managing business development efforts for a worldwide team of 250 lawyers in the corporate compliance practice. Before that, she supported the firm-wide real estate group at Bracewell & Giuliani LLP and served as chief marketing officer at Kelly, Hart & Hallman.
Based in Fort Worth, Texas, Sue and her partner Teddy spend as much time as they can with their grown children, travel every chance they get, and enjoy Sundays walking their dog, Jack, by the Trinity River.